Rap Heat Coming from a Latino: Music in L.A. with Sal Roses

“What you give is what you get,
But I only give respect,
Where I really think it’s due,
Tell me who the hell are you?

Sal Roses is a Salvadoran American writer born and raised in the City of Los Angeles, whose parents hail from the Pueblo of Santa Rosa de Lìma, La Union, El Salvador. As a member of the ‘first’ generation of his family in L.A., Roses’s world was one where a survival & entrepreneurial mentality at home often clashed with the systemic nature of American schools, work and life. Before finding himself as an artist, Roses would navigate through violence and abuse at home and his environment, financial instability, and the process of discovering his voice, eventually learning ‘to turn mud into gold.’ He now seeks to influence the world through music emblazoned with messages of confidence, self-reliance, and determination to turn one’s dreams into reality. 

1. Who are some of your earliest musical influences?

Parents are always first. They introduced me to Latin music, including cumbias, románticas, and all that good stuff. But it wasn’t until my cousins introduced me to hip hop that I saw the most for myself in the music. They introduced me to Chicano gangster rap, and that’s when I really started to visualize what these artists were going through. I could see it going on with my primos.

2. Tell me about Appetizers, Vol 1. What led you to this name for your EP?

It’s just a taste! And you can’t have the entree without a set of appetizers. It’s a build up to the full course of art we intend to supply. At 3 songs it felt like the perfect follow up to Killing Other People’s Beats The Mixtape (KOPB The Mixtape). Appetizers Vol. 1 also gives me creative freedom to drop a snack whenever I feel like the people are hungry for it. Just gotta stay hungry.

3. Tell me about the Spanish verse in Now; why did you choose to include Spanish in your opening song?

It was very important to include Spanish on this first project. Spanish and English have been equally important in shaping me to the point that it would have been wrong to leave out a verse in the latter. Plus, now more than ever, you can feel the strength of the language; it just carries a little more weight these days.

4. What do you make of Latinos in Hip Hop in 2019?

We’ve been consumers of Hip Hop from near the beginning but have gone mostly under-represented for a while. As a market, the Latino culture is being targeted more than ever before in the music, but it also calls for creatives like us to fill in the missing pieces. There are still so many stories to be told, so many thoughts to be brought up for discussion, deep rooted issues that need addressing. Our true contribution is still being formed and that’s the most exciting part about it.

5. And so, what if Adam ate the apple first?

This is my favorite line in the whole project! Imagine a world where, for all intents and purposes, Adam took that bite instead of Eve. Would men feel more inclined to push for gender equality? Would we want women to treat us differently? I say this as someone who considers themselves a feminist, pushing for true gender equality and not gender overcompensation. To me it’s thought-provoking, like a whole different world can be imagined just based on that thought.

Sal Roses; Summer 2019

6. Tell me about the drums in Richard’s Drums.

I was making this beat, and my drums were sucking bad. Every single sound before the drums excited me, but when I got to them, they kicked my ass. So I called Richard over, and in like 2 minutes he laid it down. We named the track after him in that moment.

7. Who else would you like to shout out now that your EP is out?

I’d like to shout out anybody and everybody whose been supporting our movement. So much work has been put in behind the scenes just to get to where we are right now. It’s still so small-scale that having true support from people who believe in what we’re doing has been instrumental in creating not just music, but a movement, a mobilization, a future. Thank you all.

To check out Sal’s Appetizers, Vol. 1, find his album on Spotify HERE.

J.T.

Jer knows what's up this Summer 2019, with his J.T. gear on point

10 Ways Not to Beat Summer Vacay

10. Stay home all day playing Fortnite. Because let’s be frank: if you spend your entire summer just wriggling your thumbs to the Fornite Gods you’ll lose extraordinary amounts of sleep and simply age faster, except not in the cool way, but in the way where you end up looking like Yoda from Star Wars for lack of enough sunlight and fresh air.

9. Stay home all day watching Netflix. Face it. No matter how chill it is to stay planted on your couch watching re-runs of On My Block, the fact is that there’s a real block out in L.A. that only you can tell great stories about. Does this mean that you’ve got to write your own magnum opus instead of watching someone else’s? No, but it does mean that getting started on it is probably a good idea.

8. Stay home all day waiting for ______ to get home to take you out. Whether we’re talking about parents, big brothers, sisters, or whoever, it’s fundamental for you to understand that 99.9% of the people around you have their own lives to lead and take care of. This means that depending solely on another person to show you a good time is 1. Going to require lots of waiting, and 2. Not going to work out most of the time.

7. Don’t visit your local public library. Who needs books, right? Books are for school! And school is OUT. So what does the library matter? Oh, idunno. I guess it’s just there to provide you with free air conditioning, peace and quiet, and time, all of which are key for you to develop the outline of your own On the Block. But wait, that’s what you’re NOT trying to do, right? You’re NOT trying to create your own elaborate stories, but hoping to leave it for others to do, right? (WRONG)

6. Eat lots of McDonald’s and other fast food. Did you know that in a single day the average McDonald’s in your vicinity takes home nearly $7,500, or about 75% of what the state of California spends on educating just one student in a single school-year? How much do you take home, after your 3rd happy meal for the week? You take home a $21.00 LOSS, my friend, not including gas. We can do better!

5. Drink lots of soda and consume endless amounts of Takis. Look, I get it. Often when you’re Young, you’ve got maybe just five dollars in your pocket. Once you get to the market, you feel the only things you can get with that are a bag of Takis, chewing gum, and a Gatorade. But did you know that for five bucks you can also get a half-gallon of milk, a container of strawberries, and a handful of bananas? For what, you ask? To make your own strawberry banana smoothie, which gets you more natural sugar without all the extra calories, bud!

4. Don’t read Jimbo Times: The L.A. Storyteller. Because free Los Cuentos merch for what, you say? Who needs that!!! NOT YOU.

3. Don’t sign up for a free class at your local community college even though in L.A. it’s practically free for students under 18. After all, learning is too much of a lethargy anyway, right? And there’s no time for that. Wait, what does lethargy mean again? Not time for school!

2. Don’t Exercise. After all, exercise is for animals, and humans aren’t animals, we’re mammals. Which is so different, right? Oh, wait. Not time for school!

1. Don’t care. Because since we’re not doing much this summer anyway, whatever this potentially productive activity could be doesn’t even matter! Just imagine how much doesn’t get done when we think this way and act accordingly! A lot.

J.T.

How to Beat Summer 2019: Part III

Los Cuentos with J.T; Summer 2019

Alright, so you made it past How to Beat Summer 2019 Parts I & II and are now nearing the finish line. However, if you think the third and final part of this series will be easier because you’ve gotten through the first two lists, you’re in for a surprise.

1. START YOUR OWN BUSINESS OR ENTERPRISE. To some, this may sound “too far advanced,” but it can be done in so many ways that it’s actually much easier than it appears. You can start a band, or you can start a rap career. You can start painting, illustrating or photographing the world you live in, or you can start making delicious soup out of it; you can start on your path to becoming a motivational speaker, or you can start on your destiny as a fashion designer. But first, you need to start by getting organized, which is where your outline comes in. Depending on your choice, your outline will answer one of the following questions from this list:

I. What will your podcast talk about to make it unique?
II. How will your raps set you apart from the competition?
III. What will your paintings show about the importance of self-expression?
IV. What will your photo or drawing capture that the world needs to see?
V. What will the name of your soup kitchen be?
VI. What will your motivational speech sound like? Or, who will your ‘target audience’ be? (E.G. Youth, undocumented, queer communities, etc.)
VII. Who will your fashion design be for? (Same as above)

Your business can also be an idea from outside the list, but check with me first about it. No matter what the idea though, you’re going to need an outline explaining the mission of your business. For any questions on your outline, I’m just around the block.

2. RECORD YOUR FIRST PODCAST FOR YOUR BIZ. UPLOAD IT TO SOUNDCLOUD. HIT PUBLISH. Here, you’re not only going to create your own original content, but you’re also going to build a platform to showcase it like a pro. But wait, I can hear the doubts trickling in already: What are you going to record? Or, what if you record, but people think your podcast is silly? Or what if no one stops by to listen? These are the kinds of questions that many creators ask before starting something new, but the fact is that such questions just get in your way; they’re based on fear, not reality, and this is because we all have the ability to be creative in our unique way that others can learn from. Moreover, what you should really be concerned about is how if you’re not taking advantage of how quickly you can make your own podcast in 2019, that’s a way bigger loss than someone thinking your recordings are silly. And. Here’s. The. Best. Part:

This Summer 2019, if you’re up for this challenge on our list, I will show you how to make your own podcast. Wait, did someone say challenge? Like our Hat Challenge, or our New Hoodie Challenge? Yes, indeed, Youngs!

3. COMPLETE BOTH ITEMS ON THIS LIST TO WIN THE FIRST EVER BLACK & WHITE HOODIE BY J.T. That’s right. If you choose to start your rap career this Summer 2019, you’re not only going to write and record your verse, but you’re going to record your own podcast telling people more about your rap. The first step to building your podcast will be an outline. If you choose to start a soup kitchen, you’ll record a podcast describing your kitchen’s menu with details like how I’ve done with these posts.

To make things more interesting, you’ll also be choosing a pseudonym, or a mysterious online name specifically for this project, which in actuality is how a lot of the internet used to be, since a lot us were shy about our work when we were just starting out! Complete these steps, and I assure you that you’ll be the first student to ever WIN the First Black & White Hoodie by Jimbo Times.

SO, are you entering the challenge? Then get a MOVE ON! For all yours questions, try the new contact form to reach me. I can’t wait to see all your ideas!

J.T.

East Hollywood Los Angeles, as seen from Sunset boulevard

How to Beat Summer 2019: Part II

So it’s the second day of summer and you did everything outlined in How to Beat Summer 2019: Part I, even though you didn’t quite do everything (since I’m still waiting for my next round of (five) subscribers). But even after that you feel like you’re still not enjoying the most awesome summer of all time yet. Why? This is because if you’re anything like most humans, sometimes your mood–like the weather–is simply going to change by the day. First, understand that June Gloom is totally real. Second, fear not! Below are three additional tips for you to start making Summer 2019 your best right now, right away:

1. TAKE A BROOM AND DUSTPAN. FIND AN AREA. SWEEP THAT S***. Try this for just an hour. Admittedly, an hour of sweeping floors at home will seem to pale in comparison to an hour with your team on Fortnite, but all of us know it’ll eventually be time to put the game down. When that time comes, think about this: everything at home besides the game, from the distance between the couch and the TV, to the way the pictures in the living room are framed, to the fake art on the walls and the old toys, and even to the boogers you hide underneath the desk, is all arranged exactly the way it is because of somebody’s doing.

And so, if you can make just a few simple changes to the way your living room, kitchen, or some other spot at home looks with just a little bit of cleaning, you right away boost your chances to create change in your social and emotional life too. How? Because the person you want to be out there needs to start with the person you are at home first, and the person at home always needs to get organized before they can do big things out there. Now, the hardest part of cleaning house is just getting started with the cleaning, but I guarantee that once you get going, you can really get into renewing the space around you as a therapeutic experience. Don’t believe me? Watch THIS.

2. WRITE (or PAINT, or DRAW). It may come as no surprise to you that I’m something of an ambassador for literacy, or the ability to read and write. In particular, I like reading books and talking about books and telling others about books they’ve never heard of and also looking for new books and different ways to get those books and even different ways to read them and—you get my point. However, have I told you about how much I actually enjoy WRITING, too?!

Here’s another secret for you to keep in mind. This entire website, and all of my creative work everywhere, started with just a little bit of writing when I was a teen. Don’t believe me? See it with your own eyes, skeptic. This is why I believe the most important part of summer is the creative work that you emerge with at the end of the season. Now does this mean you still have to write even if you’re not much of a “writer”? Actually, yes it does, because writing is a proven way for anyone to release emotions. But doeit mean that writing is the only way to release emotion? No. You can also paint or draw, or even dance. As long as you’re picking up one of those pencils (or brushes or feet) of yours and splashing ideas on to the paper (or canvas or floor) of something authentic to you, you’re setting up for some major payoffs this summer. Now, what to write about, you ask? Oh, don’t worry about that, How to Beat the Summer: Part III will have plenty of options for you.

3. LEARN HOW TO CUT YOUR OWN HAIR. THEN DO IT. Okay, now this tip doesn’t need to be read too literally. As in, let’s move one step at a time here. But think for a moment about the benefit of learning how to cut your own hair this summer:

I. You’ll save $15 every two months, which in a year becomes nearly $100 on savings since you won’t need to go to the barbershop or salon (much love to the barbers and all the stylists out there, though). $100 can get you a lot of Los Cuentos Merch.

II. You can’t get mad at yourself for a bad haircut (because when it’s your fault instead of someone else’s, it’s all good). The same is true when you make your own eggs, pancakes, or other meals. And ON THIS NOTE: substitute “Cut” for “Cook” and “Hair” for “Mac & Cheese” and then message me as soon as you need someone to taste the samples. It shall be arranged!

III. You stand to love yourself for cutting your own hair (or cooking your own Mac & Cheese, because if you look fresh or eat good all thanks to your own genius, that’s what it feels like to be a rock-star).

Now let’s be frank, neither haircutting or home-cooking are quite for everyone, so it’ll be okay with me if you actually avoid this last tip (though if you’re brave enough to actually cut your own hair, let me know). Your cleaning and your writing, however, will be absolutely key if you hope to win the next contest for Los Cuentos. Expect the announcement of our next contest in How to Beat the Summer: Part III, scheduled for this next Saturday, June 22, 2019 at 8:00 AM. Set up a reminders! You will not want to miss it.

J.T.

How to Beat Summer 2019: Part I

Los Cuentos with Pierre; Spring 2019

Okay, so you’re (finally) done with school and can’t wait to enjoy the summer shine in L.A. but you don’t quite know how to get started. Moreover, it seems like all these other kids have somewhere to go while you’re just sitting at home watching IGTV re-runs on your couch.

I’ve been there. It’s tough when your routine suddenly vanishes like the spammers on Instagram who follow just to unfollow, but here are the first three steps you can take on the very first day of your summer break to create an amazing time by yourself right away.

1. EXERCISE (yes, not kidding). This does not require WiFi, any long distances, or even that much time, frankly. The fact of the matter is that your body’s health totally affects your state of mind, which means that if you’re just sitting around at home all day, you’re more than likely going to get grumpy. Grumpy kids lead to awkward vibes, and awkward vibes are not at all what you’re looking to get the most of during your break.

So, does this mean you have to suddenly drop everything and sign up for the Olympics? It does not. All it means is that you need to STRETCH OUT your body in order to feel more relaxed throughout the day. You can do this on the very first day of your summer break in multiple ways, including the following:

I. 25 push-ups (or an amount more proportionate to your ability)
II. 25 jumping-jacks (same as above)
III. 1 Mile of light jogging (same as above)

I promise that if you can do any one or a combination of these at least three times a week, you will instantly feel better about nearly everything else in mind.

2. FIND A BOOK. TURN TO THE FIRST PAGE. READ THAT MF. Now let’s be honest, I know that flipping through the pages of a textbook doesn’t prove as IG-worthy as a trip to Magic Mountain or your best friend’s cousin’s quinceñeara, but I’ll explain how it’s just as good, if not better. Let’s be clear about this too: it’s true that when you’re assigned books at school and are required to read them, it can take a lot of the fun out of the reading experience. But this does NOT mean that reading overall isn’t an enjoyable, enriching activity for your mind. It just means that you’ve got to take reading at your own pace is all. Consider three key benefits you’ll gain from channeling your inner-reader this summer season:

I. You’ll improve your vocabulary, which is just better for everyone, including those of us who want to rap, those of us who want to go out on dates to drop a great one-liner or two, and those of us who simply want to better explain to others why they can’t tell ’em nothin’.

II. You’ll get away from home, even if you’re just home. This is especially important when you’re not really trying to go out to anywhere in particular but still want to get away from the predicaments of home. Now, I know what some of you might be thinking: your phone is the best way to get your distance, but consider this: your phone is a warm and tired object that rarely let’s you focus on just one thing. Over the summer, it’s going to need a break from you and vice versa. A book, on the other hand, is literally cooler since it doesn’t require batteries, and is much easier to focus on as it entails just you and the author on an adventure. The latter will not fail you. Trust me.

III. You’ll grow to see yourself in more of the world out there. Again, let’s be honest: your IG is filled with people who are like you but also not. In the throes of being similar to others you’ll inevitably compare yourself to others. But what if you’re really just comparing yourself to an idea you have about someone else based on appearances instead of reality? Don’t overthink it, though; Just consider this: reading allows you to relate to other characters and personalities out there in a way that doesn’t require you to compare yourself to them. This, my friends, is an extremely useful skill that you’ll appreciate being familiar with over the course of many lifetimes.

For a few favorite books by yours truly to get you started, consider Victor Hugo’s Les Miserables, Orson Scott Card’s Ender’s Game, or even–if you think you’re tough enough–Alex Haley’s Autobiography of Malcolm X. You can also check out my BOOKS section on the site for more recommendations, which I’ll be adding more reviews to this summer (because of course I’m going to follow my own list).

3. SUBSCRIBE TO JIMBO TIMES FOR MORE COOL STUFF. By far the easiest thing to do on this list is to make sure you’re in touch for all the latest updates with The L.A. Storyteller. There will be more poems, stories, contests for Los Cuentos, and a world of other stuff in the making through the site. Subscribing will also guarantee that you don’t miss How to Beat Summer 2019: Part II. So, what are you waiting for? Find the subscription button on the bottom section of this column and DO IT ALREADY! And if you’ve already done that, tell a friend! Or FIVE. This is not a drill.

J.T.