In our twenty-first episode, we hop on the Zoom call with DJ Swish, a long-time local and East Hollywood aficionado. We discuss Cahuenga Public Library’s special, though sometimes unnoticed status in the community, news of Silver Lake’s recent Police Violence Memorial being taken down, the boundaries between Silver Lake and East Hollywood and their effect on the latter, and more of L.A. facts and fiction. A very special session for listeners.



  1. I own Cereal & Such. I intentionally moved into the back of an existing store within Virgil Village because it reflected the values that I share as a working class African man, not for perception. There is no perception in Silverlake that I nor my people desire. This is a great podcast and I enjoy it’s rich dialogue, however let’s be mindful of not lumping in a false narrative in to further solidify some very valid claims. My work is intentional, I can’t speak for other businesses. There is no “paradise” in Silverlake. I’m Black, paradise is where I decide it is.

    Cereal & Such still exists on Fountain & Edgemont in East Hollywood and I reside there as well. In my 10 years living in Los Angeles it’s the most relatable because of it’s working class nature.


    1. Theo, thank you for reply and critique. For myself, the point of shouting out Cereal and Such is not to “lump in” your work or take a jab at your bread and butter, but to acknowledge that as a business, you’ve got to brand as you’ve got to brand in a competitive world as any other. However, as stated on the pod, for folks who may not be familiar with you or your business’ values, at this time of intense over-development of the neighborhood, a lot of the new businesses in East Hollywood and their branding can come off to some locals as the ventures of outsiders, whose interests are not necessarily aligned with those of say, working-class families in the vicinity, most of whom on most days can’t afford the products so many such new businesses enter the vicinity with. That isn’t to take away from or paint all new businesses in a given space as the same, but to say that in the current environment of scarcity of spaces/places, there is little interest for many new businesses in accounting for local history and place in certain neighborhoods, which is actually what city and local governments are supposed to lead in creating incentive for, and which the absence of more often than not leads businesses to focus strictly on branding/self-promotion, or PR and policy agendas focused solely on “survival,” which in turn can come off as forgetful of the vulnerable communities predating those businesses’ existence in the coveted space/place in the environment, which again are built on scarcity. As noted on this blog and on the pod, however, such issues are not ones that can’t be remedied or “worked on” together with folks in community over time. Moreover, it’s good to know that a Black-owned business is still in the neighborhood given the historic denial of access for Black spaces/innovation throughout Los Angeles, and that you recognize the neighborhood’s working-class values. Thank you again for tuning in and engaging in dialogue rather than not

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